SBC Announces Inaugural Affiliate Leaders Summit in Lisbon

SBC is gearing up to launch the Affiliate Leaders Summit at the upcoming SBC Summit in Lisbon. This flagship event is expected to draw 25,000 industry professionals from around the globe.

Building on the success of SBC’s Affiliate Leaders initiative introduced in 2021, the dedicated Affiliate Leaders Summit is set for September 25-26 at Feira Internacional de Lisboa. The event aims to be a key gathering point for affiliates and operators, bringing together 5,000 representatives.

Opening Events and Networking Opportunities

The Affiliate Leaders Summit will commence with an exclusive Affiliate Leaders Opening Party on September 24. This event, held at the Ferroviário Rooftop Bar from 7 p.m. to 1 a.m., will offer a prime networking opportunity for leading affiliates and operators. Networking is a central focus of the summit, with numerous occasions to connect, including an exclusive Affiliate Leaders VIP Dinner & Networking Party on September 25 at Kais Restaurante Bar.

Expo Floor and Networking Lounges

The expo floor will feature 150 booths showcasing a diverse array of products and operator affiliate programs. Companies such as 247Partners, Betsson Group, Blaze, Boss Partners, Buffalo Partners, Growe Partners, Kaizen Gaming, Lala Stars, M88 Mansion, Melbet, N1 Partners, Novibet, PlayAmo, Safe Affiliate Programs, Solverde,, VBet, and Wow Partners will be present. These booths will offer affiliates opportunities tailored to various geographic interests.

Additionally, the show floor will include networking lounges, coffee bars, and food areas, facilitating discussions on challenges, regulatory navigation, and promising market explorations. The summit will feature educational sessions on a custom stage, covering all aspects of affiliation.

Conference Sessions

Attendees can expect in-depth discussions on topics such as acquisition and retention strategies, effective SEO techniques for affiliates, the role of listing fees in mitigating payment disputes, balancing acquisition objectives with social responsibility, regulatory and technological outlooks on streaming, AI integration, and affiliation as a market entry strategy.

This year’s SBC Summit agenda includes numerous sessions focused on global markets, providing affiliates and industry professionals with insights into targeted regions. A dedicated Global Markets Lounge will host market-specific meet-ups.

Keynote Speakers and Industry Experts

Notable industry experts speaking at the Affiliate Leaders Summit include:

  • Jesper Søgaard, CEO & Co-founder, Better Collective
  • Johan Svensson, CEO, Raketech
  • Šimon Vincze, Responsible Gambling Projects Manager, Casino Guru
  • Richard Dennys, CEO, GameLounge
  • Manuel Stan, CEO, Catena Media
  • Jonas Warrer, CEO, Gentoo
  • Jamie Walters, CEO, QiH Group
  • Peter Gunni, CEO, Traffic Lab
  • Petra Zackrisson, SVP Growth, Better Collective
  • Sirp De Wit, CEO, Inovatiq Ltd
  • Liliana Almeida, Head of Brand & Corporate Communications, Clever Advertising

Comprehensive Access for Registrants

Affiliates who register for the Affiliate Leaders Summit will gain full access to all SBC Summit zones, including the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Payment Expert Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This access includes the expo floor, networking areas, parties, and conference content.

SBC CEO and Founder Rasmus Sojmark emphasized the importance of affiliates in the industry, stating, “The Affiliate Leaders Summit is designed to provide a meaningful platform for affiliates to efficiently network and share ideas and strategies. I look forward to seeing the incredible work and collaboration that will emerge from this summit.”

The Affiliate Leaders Summit promises to be a pivotal event for the affiliate marketing sector, fostering innovation, networking, and professional growth.


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