Play’n GO Enters La Belle Province with Loto-Québec Collaboration

Play’n GO, a leading Swedish provider of online casino products and services, has broadened its reach in the Canadian market through a new partnership with Loto-Québec. This collaboration allows Play’n GO to offer its popular gaming titles, such as Rise of Olympus, Book of Dead, and Tome of Madness, to players in Québec.

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Expanding into Québec

This new deal marks Play’n GO’s entry into its second Canadian province. The company’s content will now be accessible through Loto-Québec, the sole iGaming operator in the province. This partnership aligns with Play’n GO’s strategic vision to be active in every regulated market globally.

“At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey,” said Magnus Olsson, Chief Commercial Officer at Play’n GO. His statement underscores the company’s commitment to expanding its footprint in regulated markets worldwide.

Stéphane Martel, head of product and innovation at Loto-Québec, echoed this sentiment, expressing enthusiasm about the partnership. “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players,” Martel said. This collaboration is expected to enrich Loto-Québec’s offerings and enhance the gaming experience for its users.

Success in Ontario

Play’n GO has already established a strong presence in Ontario, where it has been active for the past two years. The company was awarded a supplier licence by the At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey (AGCO) in time for the launch of Ontario’s regulated iGaming market in April 2022. This early entry into Ontario marked the beginning of Play’n GO’s North American expansion strategy.

Reflecting on the company’s achievements in Ontario, Olsson stated, “Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.” The positive reception of Play’n GO casinos in Ontario suggests that the company is well-positioned to replicate this success in Québec.

Global Reach

Globally, Play’n GO operates in over 25 jurisdictions, demonstrating its extensive reach and influence in the online gaming industry. The company’s entry into Québec follows its recent launch in the Pennsylvania regulated market earlier this spring, where it has formed partnerships with notable brands like BetMGM and PokerStars. These strategic moves highlight Play’n GO’s commitment to expanding its presence in regulated markets across North America and beyond.

Looking Ahead

The partnership with Loto-Québec is a significant milestone for Play’n GO as it continues to expand its footprint in North America. By bringing its diverse portfolio of high-quality games to a new audience in Québec, Play’n GO aims to enhance the gaming experience for players and solidify its position as a leading provider of online casino content.

This expansion into Québec not only aligns with Play’n GO’s global strategy but also underscores the company’s ability to adapt and thrive in new markets. With a proven track record in Ontario and a growing presence in other regulated jurisdictions, Play’n GO is well-equipped to achieve long-term success in Québec and other emerging markets.

Sources:

  1. https://www.canadiangamingbusiness.com/2024/05/16/playn-go-launches-in-la-belle-province-with-loto-quebec/
  2. https://focusgn.com/playn-go-announces-partnership-with-canadian-operator-loto-quebec
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