Edict Egaming Secures Ontario License for Online Slots

Edict egaming, a subsidiary of the Merkur Group, has recently secured approval from the Alcohol and Gaming Commission of Ontario (AGCO) to offer its online slot games in the Ontario casino market. This authorization allows both the German-based edict egaming GmbH and Edict Malta Ltd. to operate in one of North America’s largest markets, marking a significant expansion for Merkur Group’s gaming offerings.

Dominic-Daniel Liénard, CEO of edict egaming GmbH, expressed his enthusiasm about the approval, highlighting it as a pivotal step for the company. He noted that the entry into the Ontario market represents an opportunity to introduce their Merkur games to a new and diverse audience, potentially boosting their global presence.

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Edict egaming, established in Hamburg in 1998, was acquired by the Gauselmann Group (now known as Merkur Group) in 2008. The company has been active in developing and distributing online slot games, launching its dedicated game solution in 2014. Emphasizing a mobile-first approach since 2015, edict has adapted to the evolving digital landscape, ensuring its games are accessible on modern mobile platforms.

In 2021, edict egaming expanded its services by launching an aggregator solution, enhancing its ability to distribute a broader range of games. This move was followed by strategic partnerships aimed at increasing its market reach; in April, edict secured an aggregation agreement with Apparat Gaming, and in May, it teamed up with Atomo Gaming to introduce Merkur Group’s games to the South American market.

The Ontario online gaming market has seen a surge in new entrants in recent months, signifying its growth and the increasing appeal to international gaming firms. Among the notable new entrants are Swedish game studio Thunderkick, which began operations in Ontario through partnerships with major gaming platforms like PokerStars and LeoVegas. Additionally, Evolution’s subsidiary Ezugi has expanded into the market via collaborations with theScore Bet and Bet99. With the launch of the Titanplay brand, Ontario’s online gambling landscape now boasts over 80 licensed sites, illustrating a dynamic and expanding market.

This influx of new gaming providers into Ontario not only diversifies the options available to local players but also enhances the competitive landscape, driving innovation and possibly leading to better consumer offerings across the board. For companies like edict egaming, the entry into such markets is not just an expansion strategy but also an opportunity to showcase their products on a larger scale, catering to a more varied audience and cementing their position in the global gaming industry.

Sources:

https://merkur.group/press/news-and-announcements/press-releases/2024-07-01-edict-gaming-secures-approval-for-ontario-licence.html
https://www.canadiangamingbusiness.com/2024/07/03/edict-egaming-ontario-license/
https://casinobeats.com/2024/04/23/edict-egaming-apparat-gaming/

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